Marketing doesn't come naturally to everyone. Matthias explores with his guests what our listeners can do who don't "want" to do marketing but feel they "must".
Matthias realizes that his upcoming book needs a new title. This episode shows why and how.
Matthias chooses to build an "attention engine" for his new book before he goes on to write more chapters for it.
2Quiet2Market.com is not only software anymore, it now has an online community. Reluctant marketers can work on their understanding of marketing there, then use the so...
Again, it takes Matthias much longer than he thought to finish a feature. He blames external factors, of course!
Matthias is working on the Single Login Feature so that the users of 2Quiet2Market can access the software and the online community with one single email/password.