All Episodes
Displaying 1 - 18 of 18 in total
Get out of Marketing Debt (daily snippet)
Matthias realizes that his upcoming book needs a new title. This episode shows why and how.
Marketing Book Promotion Tactic (daily snippet)
Matthias chooses to build an "attention engine" for his new book before he goes on to write more chapters for it.
Integrating Software with a Community of Introverted Marketers
2Quiet2Market.com is not only software anymore, it now has an online community. Reluctant marketers can work on their understanding of marketing there, then use the so...
Challenges in Software Development (daily snippet)
Again, it takes Matthias much longer than he thought to finish a feature. He blames external factors, of course!
Perfecting the Single Login Feature (daily snippet)
Matthias is working on the Single Login Feature so that the users of 2Quiet2Market can access the software and the online community with one single email/password.
Joining a Community of Authors, some Business Shifts (Daily Snippet)
Matthias joins the "Useful Authors" community to have a support group while he writes his book. And he needs to write some code to integrate the community software and...
Revising Marketing Techniques for Introverts (daily snippet)
The table of contents for my new book "Marketing for Introverts" is done. Now there is an important validation step that I need to do before going into "full-throttle ...
Starting to write a book with Scrivener (daily snippet)
Yesterday, I struggled with Scrivener, an authoring tool that I want to use for my new book "Marketing for Introverts". Here is what I found out.
Revamping My Business Model (daily snippet)
Matthias thinks about how to change his business model for his marketing software for introverts, turning it into a product bundle with a book, a community, and the so...
Systematize Your Marketing with Fab Giovanetti
Fab Giovanetti is an award-winning author, entrepreneur and marketing consultant helping busy professionals reclaim their time. She is also the CEO and head teacher of...
Never Run Out of Marketing Energy as a Solopreneur with This Basic Structure
Define 4 buckets: places, channels, material, and tools. Then, use these buckets whenever you search for the things you need to execute the next marketing experiment. ...
Use Social Listening to Simplify Your Marketing with Marie Martens
We shouldn't make marketing complex. Marie Martens, co-founder of Tally, says she scans online conversations to give answers to people's questions about form builders....
How to Craft a Compelling Story for Your Business That Sells
The StoryBrand Framework ExplainedYou and I, as business owners, we know this problem, and it almost kills us. We have a great product, but our audience doesn't listen...
How to Make Sales Easier by Proper Positioning of Your Product
Got a cool product but people do not understand it? Improve your positioning!When you have a really cool product but people in the market do not understand what it is ...
What a Reluctant Marketer can learn from a Pro Drummer
In this episode, I've got a marketing tip for you (a good one if you've got other things to do besides marketing).The tip I have helps you...- to get greater visibilit...
Market it without "marketing it" with Noah Bragg
Noah Bragg is the founder and maker of Potion, a website builder that turns Notion pages into a website within minutes. Matthias and Noah talk about how Noah managed t...
Build your own marketing habit, even if you hate marketing!
Wanna be a successful solopreneur? Mindset isn't everything. Marketing needs to become a habit. But how do you build such a habit when you don't want to? I talk about ...
Introverts can Thrive in Marketing with Ana Bibikova
Today, I’m talking to Ana Bibikova. She is Head of Marketing at Aimondo, a pricing SaaS for e-commerce, retailers, and brands. She's also on a mission to help founders...