Use Social Listening to Simplify Your Marketing with Marie Martens

We shouldn't make marketing complex. Marie Martens, co-founder of Tally, says she scans online conversations to give answers to people's questions about form builders. And ... that works as marketing!

Listen to her marketing secrets:

00:00 Intro
03:43 How does Marie position Tally?
08:05 Where acquisition and conversions come from
12:50 The marketing channels for Tally
17:00 Marie gives insight into Tally's audience
18:52 Learning from a customer onboarding survey
21:42 What happens when Marie "sits down for marketing"?
30:54 Social listening is the easiest way for Marie to do marketing for Tally
35:12 Responding to people's questions on Reddit
37:26 What can stop us from procrastinating on marketing?
42:26 Parting words

Find the transcript of this episode here:
https://2Quiet2Market.com/blog/trm-e07-use-social-listening-to-simplify-your-marketing-marie-martens/

Creators and Guests

Matthias Bohlen
Host
Matthias Bohlen
Startup founder, bootstrapping https://2quiet2market.com 🚀
Marie Martens
Guest
Marie Martens
Building @TallyForms in public with @filipminev.
Use Social Listening to Simplify Your Marketing with Marie Martens
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